At NXT Gen, we are passionate about championing Equality, Diversity, and Inclusion (EDI) in sports. We ask a critical question:

Why is there not enough South Asian representation in football and sports in general?

This question is more than a reflection—it is a challenge to the status quo. Change will only occur when decision-makers experience the reality of exclusion first-hand. Decisions made on behalf of underrepresented communities should come from a place of genuine understanding, not assumptions.

Representation Matters

You cannot claim to understand someone’s feelings or challenges without living their experience. This is why representation is vital. Without individuals from diverse backgrounds—whether South Asian, Black, ethnic minorities, LGBT, or individuals with disabilities—in positions of influence, true progress will remain out of reach.

When diverse voices are included at the decision-making table:

• Fair representation is achieved.
• Better decisions are made.
• Opportunities for underrepresented groups become accessible.

Young people need to see leaders and role models who share their backgrounds and experiences. This sense of connection and relatability inspires confidence and ambition, creating a pathway for real, sustainable change.

The Gender Gap in Sports

Why is there not enough representation or support for women’s sports?

The underrepresentation of women in sports, both on and off the field, is another pressing issue. Women’s sports often lack the investment, promotion, and infrastructure enjoyed by their male counterparts. Without equitable resources and support:

• Talented female athletes face barriers to reaching their potential.
• Coaching, leadership, and decision-making roles remain male-dominated.
• Young girls miss out on seeing role models they can aspire to emulate.

Investing in women’s sports is not just an issue of fairness—it’s an opportunity to unlock immense talent and innovation in the sporting world.

Mental Health, Well-being, and Aftercare

Why is there not enough support for mental health, well-being, and aftercare in sports?

Sports can be a high-pressure environment, with athletes often facing immense physical, emotional, and psychological demands. However, mental health and aftercare services in the industry remain inadequate.

• Athletes, especially from underrepresented groups, may struggle with mental health challenges due to isolation, discrimination, or lack of support.
• Post-career transitions often leave athletes without guidance or resources, leading to feelings of purposelessness and neglect.
• The stigma around mental health in sports discourages open conversations and support-seeking behaviour.

Prioritising mental health and aftercare isn’t just about helping individuals—it’s about building a healthier, more inclusive sporting community where everyone can thrive, during and after their careers.

At NXT Gen, we are committed to addressing these issues head-on. Only through intentional representation, investment, and support will we create a world where equality, diversity, and inclusion are not just ideals but everyday realities. Together, we can inspire real change and build a future where everyone has the opportunity to shine.